Within my first 30 days of joining Soothe, I utilized the foundational colors and fonts to create a design system in Figma. I built custom components and variations, then worked alongside engineers to implement across our apps.
During my tenure at Soothe, I focused on leading the B2C user experience. I designed for 5 apps including iOS and Android Client Apps, Responsive Web Client App, and iOS and Android Provider apps. This is a very small showcase of user flows in handoff-ready state across all apps.
Soothe originally began as an on-demand wellness app, but in recent years, began expanding their offerings to facials, hair, nail, makeup, and lash services in select markets. This represented a very small portion of bookings and the company was eager to grow client awareness and overall bookings to align with strategic marketing efforts.
Marina Wealth Advisors is a fiduciary wealth advisory and management firm in Los Angeles. They approached me to help them redesign their website to better resonate with their target demographic of high net-worth individuals, and transfer everything from Squarespace to WordPress.
In 2014, HyreCar was a simple idea: Connect rideshare drivers with everyday car owners to rent their privately owned vehicles. By the start of 2019, HyreCar was struggling to keep up their supply of vehicles to match the fast growing demand for gig-economy workers looking to rent, so the business decided to pursue fleet owners and rental agencies with multiple cars to quickly increase car supply.
I was part of an ambitious project to redesign our current owner product so that it would provide both an enterprise-grade solution for businesses, while still offering a viable and delightful experience for our established peer-to-peer customers.
HyreCar is a carsharing platform that connects car owners with rideshare drivers. With no improvements since launching a desktop website 3.5 years prior, HyreCar wanted to stand out from its rising competition by creating a mobile application that catered more closely to its drivers’ needs while introducing a fresh interface.
In an exercise to practice my UX/UI skills, I decided to work on a personal project for a cause that I felt passionately about. As a feminist and politically engaged woman in Los Angeles, I chose to rethink and redesign a responsive website for the National Organization of Woman. This project challenged me to think beyond my personal opinions, to deeply discover real research and have empathy for users beyond myself.
Gavlak Los Angeles is pleased to present, Not I, We, a group exhibition curated by Julie Russo and Lauren Wood featuring artists that identify as women and/or LGBTQ, and feminists that support them. The exhibition will showcase a multitude of mediums including drawing, painting, collage, mixed media, knit, ceramic sculpture and installation in an effort to highlight human rights issues and promote equality, compassion, and transparency in both the political and public sphere.
